Alex Lavroff’s stylist artistic history dates back to his youth in exotic Egypt legendary for its archival past.  Alexander engrossed himself in the extraordinariness of his environment until he was twelve years of age and at this time he was afforded the opportunity to take life classes with an Italian Master.  The transition of his Russian family migrating to Australia in the mid-fifties only benefited this ardent young artist.  At this time his father seeing his son’s potential artistic talent decided without hesitation enormously encouraged Alexander to develop an astuteness regarding the enjoyment of drawing.  With this, Alexander, himself, became a perceptive and razor like artist directly obtaining pleasure for both himself and others who would eventually take this man seriously with his unique form of passionate art forms and illustrations.

Alexander’s career was not always in art and confesses to a very successful career in the property development industry using his creative skills to perfect the impressive interiors and exteriors of both residential and commercial buildings.

Alex’s formal art education was born from the famous Sydney Technical Art Collage at Darlinghurst; and later at the Royal Art Society at North Sydney where he would obtain merit with his portraitures; and then training with Graham Inson from the Max Meldrum School in tonal impressionism.

Be that as it may, his great love and most of his career stems from those intoxicating days as an acknowledged Illustrator for the advertising industry specialising in airbrush photo real illustrations.

During this time Alexander managed a large Neutral Bay studio which he organised and represented other Illustrators.  Five books of note were published targeting the advertising industry with numerous gifted Illustrators which assisted in canvassing more business.  Alexander said those days were the most hectic and revelled in the challenges that abundantly knocked on his door.

The twenty first century challenged this liberated artist’s talents thus changing his artistic direction with the enticement of slowing down from his work load in the advertising world to then turn around to seek another artistic reward by utilising his skills further in the fine art field.  He has now been recognised and realized much to his modesty in recent times to become a finalist in the Mosman Art Prize and the Willoughby Art Prize.

He has exhibited with Michael Commeford, St Vincent Hospital, (Group Shows) and with the Sarah Roney Gallery (Solo Show).  Alex has also had the honour to be represented in the United States by Oz Art.